Bringing Lean startup to established companies

How many times have you made decisions based looking at business plans with fancy powerpoint and excel presentations. Seeing that the estimates and ideas are guesswork, not backed by facts.

Startups has methods and tools to get these facts fast and with little money.
This is what we offer - to bring the tried and tested innovation methods from startups to your company.

Business model trio

3 selskaper fra forskjellige bransjer samles til workshop.  Hvert selskap presenterer sin kommersielle virksomhet  forretningskonsept /  forretningsmodell / pitch og så deltar de andre selskapene på videreutvikling a deres forretningsmodell.

Effekten av nye øyne, forskjellig ståsted og erfaring gjør at vi finner nye kundesegmenter, verdiforslag og kanaler som selskapet ikke har sett.

Endelig er olje festen over og alle må tenke nytt

Nå er det ikke bare grundere som må forholde seg til usikkerhet. Vanlige arbeidstakere vil se at deres trygge arbeidsplasser er truet.
Bedrifter som leverer varer og tjenester til oljebransjen vil få større konkurranse og må tenke nytt og smart for å overleve. Bedrifter og arbeidstakere vil måtte omstille seg drastisk.

Men først. Hvordan opererer etablerte bedrifter ?

Etablerte bedrifter eksikverer en forretnings modell

De etablerte selskapene kjenner kundene og markedet for sin vare/tjeneste, utgiftene og inntektene for å produsere. De skal rett og slett repetere.

Selskapene er rigget for å levere sin vare/tjeneste flere ganger. Har prosessbeskrivelser og håndbøker laget for å beskrive hvordan produksjon skal gjøres for å unngå feil.

<BILDE Statoil aksjen 2014 - 2015>

Når markedet for bedriftens varer og tjenester endrer seg drastisk vil de måtte gjøre drastiske endringer. Med drastiske endringer kommer usikkerhet og risiko.

Bedriften må tilbake til der den startet – til den gangen de var grundere.

Den må lete etter en ny forretningsmodell. Og når man leter må man ha kultur for prøving og feiling.

Men hvor enkelt er det for en bedrift å omstille seg drastisk ?

Kultur og verktøy for innovasjon

I de siste 3 – 4 årene er det utviklet metoder for å håndtere høy risiko og små budsjetter. Grunder miljøene i Norge og resten av verden praktiserer Lean Startup. En samling metoder og verktøy som gjør det raskere å finne fram til hva kundene vil ha, før man utvikler hele produktet.


Ingen grundere sitter isolert og skriver en forretningsPLAN lenger, man lager en forretningsMODELL. Ganske enkelt fordi en plan krever at man vet hva man skal gjøre.  Så skriver man ned hva som skal gjøres og rekkefølgen. Det fungerer dårlig når man ikke helt vet hva kundene vil ha.

Grundere / starups leter etter en forretningsmodell.

En iterativ prosess der man utvikler en så liten del av det man skal levere som mulig for så å teste om kundene vil ha det.

Kan etablerte bedrifter lære fra grunderne?

  • Etablerte selskaper bør først oppdatere seg på nye metoder for innovasjon.
  • Deretter etablere test prosjekt der man benytter de nye metodene.
  • Jobbe for å skape kultur for prøving og feiling.
  • Innovasjon i etablerte selskaper er vanskeligere enn i startups. Se  Steve Blank Why Companies are Not Startups

Det blir flott å være grunder i 2015 nå som olje festen er over

Dette er godt nytt for grundere. De jobber med høy usikkerhet hver dag. Grundere lever med at de har 90% sjanse for å mislykkes og usikkerhet er normalen.

Oppstart selskap,  “startups”,  har omstilling bygget inn i margen.

Mange etablerte selskaper vil streve med å gjøre en radikal omstilling nå etter oljen. Med grunderens risikovillighet og kunnskap om innovasjon har grunderen en fordel.

God jakt.

Om har i flere år kurset grundere og etablerte selskaper i metoder og verktøy for innovasjon. Hvordan tjene penger på ideen, hvordan finne kunder og hvordan teste om kundene vil ha ideen.


You will win StartupWeekend

Just by going to StartupWeekend you win.
But just by participating in StartupWeekend you win. You will learn the latest and greatest methods and tools from experienced mentors.
And most important. You will meet other skilled likeminded people. Have your facebook account ready and invite everyone you meet. Expand your network.


Pick a team

There will be pitches on friday. It will seem a bit chaotic if you are there the first time.
The crowd will select what ideas they like by sticker democracy. You offer your skills to the team you want to work with. If they need you, then you join the team. No need to bring your CV, no time for that :)
How to select the team is up to you. Whether its the idea you like, the people or the chance to learn from the people on the team – up to you.

Socialize with the team

You will work hectic with the team the whole weekend. Spend time and get to know them as well. Friday is the day everyone go to the bar and continue discussions on the idea over a beer.

Get up early saturday morning

If you haven’t already worked on your business model. Now is the time.
Attend the business model workshop and learn why and how to make a business model using a Business Model Canvas.

Get your team on the same page

Everyone should understand what you are trying to make, what customers you have and how you will get those customers.
So continue working on your canvas with your team ( yes, even developers ;)
We call this the “brainstorming canvas”. It will have lots of stickers and it will look like a mess and that is the point since you are in “Yes” mode. Do it asap and everyone needs to be a part of it.

Refine your canvas page

You will now take the “brainstorming canvas” and decide what to concentrate on. The “brainstorming canvas” has many customer segments / value propositions. Select the customer segment you think is best and make a new canvas with the value propositions you believe in the most.

It´s ok to make more than one canvas. Eg. one for each customer segment.
This refined canvas you can do in your team.
You are just guessing anyway :)

Validate your idea

To validate your guessing you need to do some #customerdevelopment That means talking to real customers.
There are several ways to validate your canvas. And we point out some tools and techniques to do it.


Get out of the building and talk to the customers

Getting hold of the early adopters. The ones that will be your ambassadors, the ones that will help you understand the problem from the customer perspective.  Remember that you at this point is not selling – you are LISTENING.
A trick is when you approach someone is to say something like:
“we are making this <solution> for <segment> and I think that you are one of the ones that really know this <pain, segment,?>. Therefore I would like your input on what we are trying to do.”
You are talking to the persons EGO, you recognize him/her as a specialist. You want her to tell you exactly what she want and how she think the solution should be.
If you are good then you make her think for herself after you have left “I´m glad I was able to help them. If they succeed it was because of the insight I gave them”. Read Steve Blank "Get the Heck Out of the Building" – he invented customer development


How to make a pitch is a useful lesson. In many cases you will have different pitches for different customer segments. There should be a pitch lesson at StartupWeekend – go there.

Minimum Viable Product (MVP)

What is the smallest thing you can create to see if customers are interested in what you are trying to solve.
If you are developing something.  Then dont worry about whether the solution will scale when you get 10.000 users. Go for the quick and if necessary dirty solutions. Dropbox founder made a video faking what he was going to make!

Surveys / landing pages and other electronic warfare stuff

You can put up a landing page and see if you can get people to sign up. You can ask other StartupWeekend participants to answer your survey.

Update your canvas with what you have learned

You will learn by talking to potential customers. They will tell you if you are solving something they want. And if you do the LISTENING part good they will tell you exactly what they want.
Make a new canvas. Remove the stickers the customers did not want. Keep the ones they want. And add the stickers they told you they want.

Be entrepreneurial

(Ab)use the mentors: There will be specialists there to help you. Use them, that is why they are there. You are an entrepreneur – nothing is impossible.
If you see that you need to talk to customers and the time is late saturday evening. Remember then that there are more timezones on this planet !


The presentation on sunday

You should start work on your presentation quite early. The presentation can be your MVP when talking to customers so it can also be used in the learning loop.

The jury

Assume that the jury knows nothing about if there is a market for your idea. You need to prove it to them that you have found customers that wants your product.

The number of people:

  • signed up on your landing page
  • gave their your email address
  • took your survey
  • gave you real money

The jury has an opinion, but it´s just a opinion. You have facts – that is what matters.

If you want to read more about judging. Read the blog post about How Investors Make Better Decisions: The Investment Readiness Level

Valuable resources

StartupWeekend resource page – Great collection of tools and learnings


Good luck and have fun :)


Making mentoring scale in an Startup Accelerator

Mentoring is personal and it does not scale well. We have been developing a tool for creating and collaborating business model canvas. This tool is now used in mentoring participants in Oslo Business Region Accelerator program. Previously we have tested it on teams in StartupSummer Accelerator program.

The tool makes it possible for entrepreneurs to get help and advice on their business model online.

Introduction and practical workshop in business modelling

During the past years we have developed a workshop recipe to teach entrepreneurs business modelling. The there has been more than 100 workshops in Norway (Oslo, Bergen, Stavanger and Trondheim), Krakow/Poland, Budapest/Hungary and Melbourne/Australia.
We estimate that we have given more than 1000 entrepreneurs basic knowledge of business modeling and how to use it.

Beyond the workshop / BusinessModelUserGroup has mentored in several times in accelerator programs like and And now lately in Oslo Business Region Accelerator program.  Using our experience in mentoring entrepreneurs in the different accelerator programs. We are now developing a mentoring program for accelerators.

Giving personal advice is time consuming. And entrepreneurs need more than one mentor session. They need someone to ask when they have a question.

The tool

We have created a tool for creating, collaborating and sharing a business model canvas. Taking the creative process of business modelling online.

Latest addition to the tool is mentoring. The business model mentoring functionality enables entrepreneurs to ask questions to their mentor(s) and get answers and feedback on their business model online.

This does not only make it more effective to mentor more entrepreneurs. It is also possible to ask other domain specialists to contribute in helping the entrepreneurs.

What the startups say

Bravocar carpooling – Startup in Oslo Business Region Accelerator program. Frederick Richard –
Founder Bravocar

The workshop helped us to find valuable niches corresponding to our services.
We also tested the canvas tool Not only was it easy to use but also we liked the ability to interact with a support team live!
Great tool!


Business modelling for Oslo Business Region Accelerator program gave the entrepreneurs in Oslo Business Region Accelerator program an introduction to business modelling using the Business Model Canvas.

Our free and well tested workshop teach the entrepreneurs how to make a business model.

It was done in a playful, hectic engaging way. They did not only learn how to make a business model. The entrepreneurs also got to know the other participants.

A perfect way for the participants in the accelerator to get to know each other.

Two hours – all action

The workshop consists of just 20 minutes of theory. The rest is hands on workshop and presentation of the different groups business model.


The entrepreneurs learn

  • Why you should create a business model and not a business plan
  • What is Business Model Canvas and how to use it to create a business model
  • How to create a Business Model – Hands on, participating in a workshop
  • How to present a Business Model Canvas

About / BusinessModelUserGroup

We have had more than 100 workshops teaching entrepreneurs, intrapreneurs and business developers how to create a business model for their idea.

Our workshop recipe is free for all to use. provide a canvas tool for creating, collaborating and sharing your business model.

About Oslo Business Region Accelerator program

Oslo Business Region, in cooperation with Oslo International Hub, is launching a Startup Accelerator program to help international talent in Oslo to start and grow their business.

Mentoring for StartupSummer Accelerator program gave all 10 teams in StartupSummer Accelarator program a workshop in business modelling and helped them on their business model.

Part of StartupSummer Accelerator for the second time

In 2013 we where part of organising the StartupSummer Accelerator together with StartupNorway and Simula. This year the organising team was our friends at StartupNorway.

We helped the startups on their business model and preparing their pitches for the demo day. Great fun and thanks to StartupNorway for organizing the Accelerator.

Mentoring is personal and hard to scale is developing a tool that makes mentoring startups more effective.
Traditional mentoring is personal and it does not scale well. We have been developing a tool for creating and collaborating business model canvas.

The tool makes it possible for entrepreneurs to get help and advice on their business model online.

This does not only make it more effective to mentor more entrepreneurs. It is also possible to ask other domain specialists to contribute in helping the entrepreneurs.

Visualising the Osterwalder workshop

We have a great surprise for you. Holger, who is drawing while Osterwalder is doing his presentation, also want to join this evening and do the drawings he does on Osterwalders Masterclass.

Holger is a Visual Strategy Facilitator
Look at his website

For this to happen we need another projector and a projector screen.

Thing is that we do not have projector and screen. So we need to improvise.
I need someone that bring a white bed sheet and a projector.

We all are entrepreneurs so this is a minor problem. As entrepreneurs we handle all kinds of bigger problems every day.

Send me an email if you have the solution

Innovation and risk goes hand in hand

Today, Tuesday, we tried out a payment system that has never been tried for events before. We spent Saturday and Sunday implementing it and tested it on Monday.

People has asked how we would even consider testing on an event with a celebrity like Osterwalder.

For us the opportunity to test could not be better. We know that many of you want to listen to Osterwalder, and that you would go through any pain to do so.

In BMUG workshops we do testing all the time, this is how we found and improve our recipe on how to create a social, playful and engaging way to learn business modelling.

I see that many of the people attending the Osterwalder workshop is on a BMUG meeting for the first time. I also see that many of you come from bigger corporations.


We welcome you all to BMUG and to the Oslo startup community in general. Innovation in this community is open and fast. We take a lot of risk in what we do because innovation is impossible to achieve without taking a necessary amount of risk.


Fear of failure is an innovation killer




“Membership in BMUG is free of charge, but we expect you to share your knowledge”

Osterwalder workshop in Oslo 2012

Osterwalder did four one-day workshops for Innovation Norway in Oslo.

(October 2012) I was so lucky to get invited to the last workshop and the least thing I can do is to share my notes and pictures from the Osterwalder workshop.
I´m writing in english in the hope that Mr Osterwalder will tweet the story :)

Hoping that he also tweets that Business Model User Group are doing free and fun workshops in 4 cities i Norway and a coupe down in Europe.

At the Business Model User Group –BMUGOslo 3.0 meetup the we heard Gaute Hagerup from Innovation Norway talking about their plans to use BMG.

Innovation Norway seems to be well on their way in implementing the method. Training their staff from all of their offices in Norway and abroad.