The battlefield will be on business models

Pre April 2014 Microsoft was selling products and licenses. Now they are selling subscriptions.

Microsoft has just gone from a business model based primarily on selling products, licenses (IP) and devices to one selling ongoing services and subscriptions.

It makes sense because last quarter of 2013 it was sold more IOS devices than all PC´s combined ! [full story]
The software giant was forced to innovate. And innovate fast.  The new CEO, Satya Nadella, has set the phase.

In just one week, Microsoft’s new CEO Satya Nadella has completely changed Microsoft’s business model operates

Read the full article by by Nick Skillicorn in www.improvides.com