Diversity is key
The most important thing is to have a diverse group of people. Minds from the same background, interest, age, company, school tend to think the same.
When all think the same, then how are you going to discover something new?
So the key to creating a fun and engaging workshop is to get the most diverse group of people together. We invite entrepreneurs, students, business consultants, programmers, designers, social entrepreneurs.
Economy students has lots of theoretical background and they will probably know the theory of making a business model. But they lack the experience that seasoned entrepreneurs have. Seasoned entrepreneurs on the other hand has little experience in business model theory, but has real life experience.